The impact of innovation in promotion on consumer purchasing decision-making : a study on consumers of the ready-made clothing market in the city of Lattakia). Journal of Hama University , [S. l.], v. 7, n. 17, 2025. Disponível em: https://journal.hama-univ.edu.sy/huj/article/view/2143. Acesso em: 6 jun. 2026.